The fashion industry is a rapidly adaptive sector that is constantly changing, it seems as though every day there is a new cut, colour or style emerging. Sometimes we consume without thinking about the effect we are having on the beautiful planet we live upon. Textile dying is terrible for the environment, something needs to be done and maybe Living Colour is the answer…

According to the Ellen MacArthur Foundation the fashion industry uses around 93 billion cubic meters of water annually, this is equivalent to 74,000,000 swimming pools (25m length). Finishing and dyeing are the highest pollutants within the…


In 2020 The Tyre Collective won the James Dyson Design Award and when you take a moment to research into exactly what the ingenious concept is all about you will understand exactly why. Tyre pollution is actually a huge issue that many of us may have never considered, in the words of The Tyre Collective, “Save our air from tyre wear.”

Karl Benz who designed the worlds first Automobile powered by an internal combustion engine would be absolutely mind blown if he were to see that there are currently about 1.2 billion cars on the roads around our planet. …


Post Covid-19 we must look into how we make the general population safer as they go about their day to day lives and consider options that can potentially prevent anything similar happening again. In a rapidly growing human population we must find ways to combat the spread of disease and put a block on outbreaks as fast as possible. Could these ingenious Cinema seats be the answer?

As I’m sure pretty much anyone living upon planet earth in 2021 is aware, 2020 was a crazy year, one that we will remember for many years to come, it may even be…


This textured, wonder of architectural genius has been designed and produced by LCA Architetti, the residence combines a simplistic, modern vibe with eco-friendly materials that give it a little, in the words of Thierry Henry ‘Va-va-voom’.

Located about 30 clicks northwest of Milan, in the small town of Magnago sits a unique home, nestled deep within the Italian countryside it has been designed to think a little differently from most. …


To some these giant cuddly toys may just look like any other child’s teddy bear, but no, these friendly looking animals have the aim of preventing their species from extinction.

In a world where the human population is increasing at an astonishing rate we sometimes forget about the effects we have on our planet due to our needs and quite often greed. Our decisions now not only effect us and future generations but also these wonderful creatures that share this mesmerising planet with us. They matter, we must act as one to help save them, this is where the ingenious…


With sustainability in the backbone of Igwe’s brand identity could these super stylish sneakers actually be one of the most sustainable on the market and might they even lead the way for other brands to follow going forward?

As stated on the sneakers tongues “Igwe is an experimental sneaker studio”. Founded in 2018 by Samuel Baruch the brands core focus since day one has been to produce quality, stylish and sustainable sneakers that think outside the box in terms of their design, production and transportation strategy.

Samuel started out as an Industrial Designer, back in 2015 he managed to get…


With many electric commercial vehicles currently emerging on the global market does the Arrival Van have what it takes to be the next big thing within this growing sector?

Most automotive companies currently producing commercial vehicles have a focus on taking the basic models such as the Ford Transit or the Mercedes-Benz Vito and converting them into an electric vehicle, therefore becoming the Ford E-Transit or Mercedes-Benz eVito. …


In an ever evolving world we must look to alternative materials to assist the human race in its progression towards a healthier future, not only for people that live upon it but also for the planet itself. If we do not begin the process of change in terms of materials then we shall not see a future as a species upon this planet. The North Face have collaborated with Spiber to produce a t-shirt that thinks outside the box and can inspire fashion designers everywhere that the use of alternative materials can be ‘cool’.

Looking from an untrained eye this…


iZettle have recently launched an all new Card Reader that is made from mainly recycled fishing nets that were once polluting our seas, they were fished out of our oceans (pardon the pun) and given a new lease of life!

One of the worlds biggest design failures in terms of sustainability is single use plastic, this is because in its design process there has been no consideration as to what happens when the products made from this material come to the end of their life. The grim reality is that most of these items end up in landfill, scattered throughout our countrysides or even dumped in our worlds oceans. Marine plastic pollution is an ever growing issue that needs to be resolved, traces of plastic can be found throughout a wide variety of fish, birds and a large majority of…


We live in a world where our resources are rapidly depleting and for this very reason we must consider the materials used in the production process of the items that inhabit our surroundings!

As our planet ages and weathering processes beat away at the shores of our land we find ourselves in a world that naturally produces more and more sand. With a world that is made up of 71% water and 96.5% of that being found in our Earth’s Ocean’s this means that beaches are everywhere and with beaches being everywhere, this produces a vast amount of Sand (in many cases, stony in others). …

Earthly Matter

An online publication that focuses on influencing a future where sustainable design is the norm.

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